Yes, you absolutely do need to watch AC Milan “perform” a pre-match Haka

So, here we are, witnessing AC Milan, one of Europe’s greats, roped into performing the Haka before they kicked off their Serie A clash with Carpi.

And, the most appalling thing about it, is not just the ill-advised appropriation of culture, but that the appropriation was done in the name of advertising. Yes, Milan are willing to trade their dignity to hawk a bit of product. Or, at least, some actors decked out in a Milan strip are willing to do so.

Oh Milan, what have you become?? Well, on the plus side, at least they’ve taken a break from the sexist overtones that normally feature in their ads.

Watch the footage below, and get ready to cringe.

What the fuck has my club come to? pic.twitter.com/OX2bGLa92L

— T.M.B. (@TheMilanBible) 21 April 2016